DIAGNOSIS OF THE WINE SALES MANAGEMENT OF THE SOL CAYO COCO HOTEL
Investigation article
Keywords:
wine, extra letter, services, saleAbstract
The service of the Sol Cayo Coco hotel works under the All-Inclusive regime, in the Food and Beverages department there is a range of high quality and Premium products that are offered to customers in cash to satisfy the most demanding tastes and that make up the so-called Extra letter service. This includes mainly the offer of wines from the Don Diego Restaurant and the offer of spirits and beers in the Lobby Bar. Great importance is attached to the sale of these products as they constitute a direct source of income within the gastronomic offer and contribute to the economic efficiency of the hotel and customer satisfaction. The objective of this research is to diagnose the management of wine sales within the extra-menu products of the specialized restaurant Don Diego. An applied, field, non-experimental and transversal research was carried out; For this, empirical level methods such as observation at the points of sale and the analysis of documents were used, among which are the presentation standards and the documents of the economic department and the warehouse; and from the theoretical level such as synthesis analysis, deduction induction and logical history. A series of measures were determined for the redesign of a letter with more attractive proposals to satisfy customers.
Keywords: wine; extra letter; services; sale.
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References
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