TRENDS IN MARKETING OF THE XXI CENTURY APPLIED TO SOCIAL ENTREPRENEURSHIP
ARTÍCULO DE REVISIÓN
Keywords:
marketing, trends, society, projectsAbstract
Marketing provides valuable strategies in the development of entrepreneurship projects that allow positioning this type of business in the market. For its part, social entrepreneurship requires non-profit marketing strategies, which although they intend to design and implement social programs and projects, are not isolated from the basic concepts of marketing associated with the permanent planning of product, price, communication, distribution and research. This paper seeks to review the scientific literature regarding the structure of marketing in the 21st century and its impact on the development of entrepreneurship. 90% of the ventures do not reach 3 years of life, therefore, through analytical research, strategic prospecting and business intelligence, strategic marketing has specialized tools and cutting-edge methodologies to generate the desired visibility both in a commercial and social entrepreneurship project.
Keywords: marketing, trends, society, projects.
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References
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