ARTIFICIAL INTELLIGENCE AND ITS EFFECTS ON THE PRODUCTIVITY OF COMPANIES IN THE FINANCIAL SECTOR OF THE CITY OF PORTOVIEJO

Abstract

The implementation of artificial intelligence in financial services has the potential to offer predictions for credit granting and monitoring, fraud detection, and capital market investment, among other applications. The general objective of this research was to analyze artificial intelligence and its effects on the productivity of companies in the financial sector in the city of Portoviejo. The methodology used was descriptive and quantitative. The population and sample in the canton of Portoviejo are 24 organizations recognized as financial institutions. The main results were that there is a positive correlation of 81%, with a high degree of relationship, where one variable depends on the other. In conclusion, the implementation of artificial intelligence is generating a rapid transformation of financial institutions in the city of Portoviejo, promoting greater efficiency, security and personalized adaptation.

Keywords: artificial intelligence, financial institutions, productivity.