DESIGN OF A STRATEGIC PLAN FOR THE DEVELOPMENT AND SUSTAINABILITY OF THE ELECTRICAL SERVICES COMPANY CONSULTOMAX S.A. IN THE CITY OF GUAYAQUIL

Abstract

CONSULTOMAX, a company that has maintained fluctuating sales, has managed to sustain its presence in the national market and achieve significant growth, as a result, the company has decided to implement processes to streamline administrative tasks and provide training for both administrative and technical staff, these processes have expanded the organizational and structural size of the company, making it necessary to design a strategic plan, the strategic planning is an invaluable tool for effective administrative control and for establishing processes that enhance communication and utility for the company. As a working methodology, CONSULTOMAX S.A. has defined its objectives, mission, vision, and values to create a clear and concise organizational structure that will endure over time, so the SWOT analysis matrix was developed by conducting a comprehensive analysis of various internal and external parameters affecting the company, from the SWOT analysis, specific objectives and strategies were identified to capitalize on new opportunities that arise in the market, with the goal of ensuring the company's long-term sustainability to achieve these goals, the company's financial aspects, including budget and income, were quantified and presented in the form of tables and graphs and by using all these previously mentioned factors, action plans were developed to provide the company with a solid foundation and a longer operational lifespan. In summary, the company currently lacks a solid and organized structure due to the founders' lack of training, which represents a significant weakness in its ability to sustain long-term success, therefore, the creation of a strategic plan is the most secure path to guide the company toward its desired objectives.

Keywords: Strategic plan, SWOT analysis, growth.