ADMINISTRATIVE MANAGEMENT IN THE PROFITABILITY OF THE COMPANY MONTECUADORHATS OF THE CANTON MONTECRISTI

Abstract

Ecuador has a high export potential for toquilla straw hats, since their elaboration conforms to international quality margins, and they constitute an excellent product for foreign tourists who promote the product locally. The present article "Administrative Management and its impact on the profitability of the MontEcuadorHats Company of the Montecristi Canton", whose general objective was based on determining how administrative management affects the profitability of the sale of hats products toquilla straw, located in the province of Manabí. Whose specific objectives were raised to achieve compliance with the research with results that were obtained during the execution of direct observation and the survey technique. A qualitative and quantitative methodology was used, a deductive, inductive, descriptive, and bibliographic method. As a proposal for the research work, a scientific article was carried out with the help of the information obtained and provided by the survey technique carried out on the administrative staff as necessary and effective tests that contributed to the investigative study in correlation with the study variables. Administrative Management is responsible for employing strategies that contribute to managing activities or tasks of companies in the commercial world, acting effectively and efficiently to achieve the objectives set by a company. In the results, the findings found in the MontEcuadorHats Company in the Montecristi Canton were exposed, referring to the administrative management where it implies different measures in the planning, organization, direction and control of the resources or activities that the artisans carry out to make straw hats. toquilla, its efficient management guaranteed a better growth of the company through a good service provided to customers or users.

Keywords: Administrative Management, profitability, administrative processes.