TOURISM MARKETING AND QUALITY OF SERVICE
Keywords:
tourism, commercial systems, quality of service, market, consumersAbstract
Recently, tourism has become an important economic sector and an important driver of the economy in many countries of the world, especially in developing countries seeking income diversification. With the advent of the Internet and the digital age, the task of companies that revolve around the tourism sector is to align their strategies and business systems to create and maintain competition throughout today's market. In this context, tourism marketing is one of the modern forms of marketing that aims to encourage consumers to accept a particular product or service, providing experiential resources to create consumer preference for one brand over another.
Keywords: tourism, commercial systems, quality of service, market, consumers.
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