DIFFERENTIATION FACTORS IN DUAL TOURIST SERVICES AGENCIES. INNOVATION OPPORTUNITIES FROM THE LOCAL
Keywords:
dual tour operators, innovation, differentiationAbstract
The main objective of the research is to analyze the differentiation factors in dual tourism service agencies, in which it is sought to know the differentiation factors that allow the generation of tourism business opportunities through these operators; the investigation is raised from the cantons Portoviejo and Manta, both in the province of Manabí, Ecuador. Key informants are a representative of the Ecuadorian Ministry of Tourism and dual tourism service agencies. The research is of a qualitative approach, with a descriptive analytical level; documentary and approach to the field, not experimental. Its inductive method allows an adequate approach from direct observation, as well as the revision of theories that emerge from the substantive. An in-depth interview is used as an accompanying technique in gathering information, and as a technique for analyzing the results, the strategies proposed by grounded theory are used, facilitating the process of interpreting the categories and emerging from descriptors. The research concludes as a proposal in which dual tour operators incorporate opportunity from innovation to attract tourists to the town and to economic growth for the province of Manabí.
Keywords: dual tour operators, innovation, differentiation.
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References
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