CORPORATE STRATEGIC PLANNING IN SMEs. CASE STUDY OF A SME IN MANTA, ECUADOR
ARTÍCULO DE INVESTIGACIÓN
Keywords:
financial management, strategic planning, corporation, strategyAbstract
Planning is an administrative tool that allows projecting into the future through objectives and strategies in an organization. Due to the various changes that arise, whether due to political, technological, social or economic effects, it is essential that the administration is prepared to respond to these factors. In the present research work the case of a company dedicated to the purchase and sale of materials, retail electrical supplies is analyzed, for which reason this research project maintains the objective of knowing financial management with respect to corporate strategic planning, evaluating the environment, risks and opportunities through the application of a strategic tool that enables the entity's resources to be optimized. Among the applied research methods are deductive, qualitative and quantitative, while the techniques used were based on observation, survey and interview. This document has been produced from an integrative approach that considers the perception of the workers, as well as the highest representative of the company, in order to analyze the situational context of the SME and determine the importance of strategic planning.
Keywords: financial management, strategic planning, corporation, strategy.
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References
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