CORPORATE SOCIAL RESPONSIBILITY: BUSINESS STRATEGY FOR SUSTAINABLE DEVELOPMENT
ARTÍCULO DE REVISIÓN
Keywords:
community, environment, organization, criteria, responsibilityAbstract
Corporate Social Responsibility is currently a subject of constant discussion and analysis, since from different perspectives it is sought to position this concept not only as a business mechanism of being pleasant to society or the community; but rather as a medium and long term business growth strategy. This paper aims to analyze the concepts, origin and current status of socially responsible companies, in order to establish guidelines that convert organizations into a community. The criteria that support a responsible business structure with the community are analyzed. In addition, the degree of responsibility with which Latin American companies are managed in the global context is analyzed. It is concluded that although companies are aware of the importance of CSR and its consequent positive impact, there are still pending tasks to position policies of this type among businessmen and executives. Institutions must be conceived as a community, based on moral and ethical values ??that foster the development of a rethinking identity based on openness towards the needs of others.
Keywords: community, environment, organization, criteria, responsibility.
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