PADILLA-VEGAS, G. M.; VEGAS-MELÉNDEZ, H. J. STRATEGIES OF THE BLUE OCEAN AND ITS APPLICABILITY IN THE ECUADORIAN MANAGEMENT CONTEXT: Investigation article. REVISTA CIENTÍFICA MULTIDISCIPLINARIA ARBITRADA YACHASUN - ISSN: 2697-3456, [S. l.], v. 5, n. 8, p. 2–20, 2021. Disponível em: https://www.editorialibkn.com/index.php/Yachasun/article/view/72. Acesso em: 18 sep. 2026.